VIEN

DMS solution for stationery

General trade distribution through distributors and sales routes to bookshops and grocery stores; large SKU catalogues and frequent trade promotions.

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Stationery distribution flow

Viettel DMS manages every link in the chain on a single data flow, from manufacturer to outlet.

  1. ManufacturerThousands of SKUs
  2. DistributorInventory, receivables
  3. Bookshop, grocery store, schoolSales routes, display
  4. End userSell-out

Core business requirements

Multi-tier promotions

Multi-tier trade promotions, accumulation and rewards based on both sell-in and sell-out.

AI-powered display scoring

Score merchandising displays with AI computer vision on real in-store photos (POSM/Audit).

Sales route monitoring

Manage MCP/routes with GPS anti-fraud controls.

Retailer App for points of sale

Outlets place orders themselves in the app, synced straight into the system.

How Viettel DMS delivers

100% complete core SFA

All field sales operations standardised and deployed in real operations.

GPS anti-fraud

Verify visit locations and detect dishonest reporting.

Complex multi-tier promotions

Handle layered sell-in/sell-out programmes with automatic accumulation and reward calculation.

POSM stock and AI shelf recognition

Manage POSM via QR/GPS, with AI photo scoring that recognises SKUs and shelves.

Industry-specific challenges & expected value

Processes that Viettel DMS has standardised and applies in practice for this industry.

Multi-level SKUs, variants & combos

Challenge
Hundreds of SKUs across flavours, weights and pack sizes (packet, box, multipack, carton) plus seasonal gift boxes; unit conversions are easily confused.
How Viettel DMS solves it
Catalogue tree Category → Group → Brand → SKU variant; automatic multi-unit conversion; manage combos and Tet gift sets, and lock/unlock SKUs by region and channel.

Value & expected KPIs

  • 100% accurate unit conversion
  • 50% faster SKU and combo setup
  • Fewer picking errors on variant products

Route planning & visit monitoring

Challenge
Overlapping territories, reps straying from their routes and missing outlets; managers struggle to verify actual visits.
How Viettel DMS solves it
Plan routes by weekday (Mon–Sat) or frequency (F1–F8), GPS-locate outlets, match check-in/check-out locations and track routes in real time.

Value & expected KPIs

  • Over 95% of visits on route
  • 15–20% less travel time
  • Transparent field activity and higher actual coverage

Trade support programmes

Challenge
Promotions, display and loyalty programmes are calculated manually in Excel, slow and error-prone; actual displays are hard to verify and promotion allocations are open to fraud.
How Viettel DMS solves it
Configure conditions and reward structures; gifts and discounts are calculated automatically at order time; reps photograph displays in the app for supervisor or AI review; alerts when budgets are exceeded.

Value & expected KPIs

  • 100% control of promotion budgets
  • Over 85% of outlets display-compliant
  • Higher volumes through transparent loyalty schemes

Receivables & collections

Challenge
Credit limits and payment terms per outlet are hard to control; cash reconciliation is slow; no ageing reports to chase collections.
How Viettel DMS solves it
Set credit limits and payment terms per outlet; new orders are blocked automatically when debts are overdue or over the limit; issue receipts and take QR payments in the app; automatic debt clearing.

Value & expected KPIs

  • 70% lower bad-debt risk
  • Same-day reconciliation of collections
  • Shorter days sales outstanding (DSO)

Expected KPIs are for reference only; actual results depend on each business's scale and operating model.

Solution ecosystem for the industry

Viettel owns the core distribution and sales processes; extension modules connect to each other via Open API.

Viettel DMS

GT & MT distribution channel management

Manages the entire flow of goods from manufacturer, distributor and dealer to outlet on a single platform.

  • Route planning, anti-fraud GPS check-in/check-out
  • Real-time orders, inventory and receivables
  • Automated promotions, display and loyalty
  • Web · Android · iOS, cloud set-up in 1 day

Viettel Tessel AI

Display photo scoring, Share of Shelf

Artificial intelligence that recognises products in display photos, scores them automatically and quickly detects violations.

  • Recognition accuracy above 95%, even for photos taken at an angle
  • Results in 3–5 seconds per photo
  • Checks planogram compliance
  • Running reliably since 2023 across more than 100 programmes

DMS Insight

Data analytics, real-time reporting

An intelligent data and reporting platform that cuts report preparation time from 3 days to 3 seconds.

  • Data Bridge consolidates multiple data sources, processing millions of rows in under 5 seconds
  • Insight Core: 30+ chart types, drag-and-drop dashboards
  • DataMind AI answers questions in Vietnamese within 3–5 seconds
  • 24/7 automated monitoring and alerts; on-premise supported

Retailer Mini App

App for GT dealers and outlets

Outlets place orders, track them and receive offers directly on Zalo; data syncs straight to Viettel DMS.

  • Ordering, delivery tracking and purchase history on Zalo
  • Offers, discounts and gifts updated instantly
  • Centralised product search and comparison
  • Access to many brands and genuine supply sources

Customers & results

Businesses that have partnered with Viettel Solutions

  • Thien Long Group

Integrations & partners

Viettel owns the core distribution and sales processes; supporting modules are integrated flexibly through the Viettel DMS Open API.

ERP

Two-way sync of distribution channel master data: dealers, stores, product tree, inventory. SAP partner; other ERPs connect via Open API.

  • SAP
  • Oracle
  • Microsoft Dynamics 365
  • Bravo

E-invoicing

Automatically issues valid invoices for every order created in DMS, synchronised with the tax authority.

  • S-Invoice (Viettel)
  • MISA meInvoice
  • VNPT Invoice
  • EasyInvoice

Digital signatures

Digitally sign dealer contracts, invoices and electronic documents right on the platform, shortening processing time.

  • MySign (Viettel)
  • VNPT-CA
  • FPT-CA
  • BKAV CA

Delivery

Last-mile delivery to outlets and end users; order status syncs back to DMS in real time.

  • Viettel Post
  • GHN
  • GHTK
  • J&T Express
  • Ninja Van
  • VNPost

Payments

Cash collection, reconciliation and omnichannel online payments for dealers and end users.

  • Viettel Money
  • VNPay
  • MoMo
  • ZaloPay
  • ShopeePay

Deployment models

Two deployment options, depending on the scale and operational specifics of the business.

Suited to this industry

DMS Standard

SaaS · fast deployment

  • Suits the vast majority of businesses, typically up to around 500 users
  • Standardised processes that need little customisation, ready to deploy
  • Cloud native, system set up in 1 day
  • Common industries: FMCG (food, beverages), pharmaceuticals, cosmetics and household chemicals, household goods, equipment, stationery

DMS Project

Tailored to the business

  • Scale of more than 50 distributors and more than 500 staff/users
  • Businesses with their own operating processes or policies
  • Specialised industries such as building materials and equipment/spare parts, or common industries with particular requirements

How we work with you

  1. Current-state assessment

    Work with leadership, sales and IT to understand the distribution model and its bottlenecks.

  2. Consulting & demo

    Select 1–3 problems with a clear impact on revenue and cost; propose scope and KPIs, and demo on real business processes.

  3. PoC if needed

    A small-scale pilot with real data and clear KPIs before the official rollout.

  4. Deployment & expansion

    Design, configuration, testing, training, go-live, measuring results and expanding along the roadmap.

Frequently asked questions

What is the biggest distribution challenge for food businesses?

Controlling stock by expiry date, preventing losses, and sales data scattered between distributors and points of sale.

How does DMS help manage distributors?

It manages sell-in, sell-out, receivables and pricing-policy compliance in real time.

Can it prevent price dumping?

Yes. The system records selling prices at each point of sale and detects price deviations and policy violations.

Is DMS effective for businesses with GT, MT and online channels?

Yes. Viettel DMS unifies multichannel data on a single platform.

Do sales reps have to spend a lot of time on data entry and reports?

No. Sales reps record orders directly on mobile, and data syncs to the system automatically.

Does DMS help increase point-of-sale coverage?

Yes. It manages sales routes, visit frequency and the performance of each salesperson.

Does management have to wait for consolidated reports?

No. Dashboards update in real time, with no waiting for Excel consolidation.

Should mid-sized businesses use DMS?

Yes. Viettel DMS offers a cost-effective SaaS edition that is easy to deploy for mid-sized and fast-growing businesses.

Is the data safe?

Yes. Data access is permissioned down to each dashboard by user, group and data region, and DMS Insight supports on-premise deployment.

Other industries in slow-moving consumer goods

What challenges is your business facing?

Viettel DMS specialists will review your current distribution model and advise on a suitable rollout roadmap, free of charge.

Book a consultation

Book a consultation

Leave your details and a Viettel DMS specialist will contact you within 24 working hours to advise on a solution for stationery.