Multi-tier promotions
Multi-tier trade promotions, accumulation and rewards based on both sell-in and sell-out.
DMS solution for cosmetics & personal care
Large SKU catalogues and brand-standard displays, requiring control of selling prices and goods flow to curb counterfeit and grey-market goods.
Cosmetics & personal care distribution flow
Viettel DMS manages every link in the chain on a single data flow, from manufacturer to outlet.
- BrandPlanning, budgets
- DistributorTesters, gifts
- Cosmetics chain, MT, GT, spaChannel-specific policies
- ConsumerCampaign sell-out
Core business requirements
AI-powered display scoring
Score merchandising displays with AI computer vision on real in-store photos (POSM/Audit).
Sales route monitoring
Manage MCP/routes with GPS anti-fraud controls.
How Viettel DMS delivers
100% complete core SFA
All field sales operations standardised and deployed in real operations.
GPS anti-fraud
Verify visit locations and detect dishonest reporting.
Complex multi-tier promotions
Handle layered sell-in/sell-out programmes with automatic accumulation and reward calculation.
POSM stock and AI shelf recognition
Manage POSM via QR/GPS, with AI photo scoring that recognises SKUs and shelves.
Industry-specific challenges & expected value
Processes that Viettel DMS has standardised and applies in practice for this industry.
Promotions, gifts & trial products
- Challenge
- Competition through testers, samples, gifts and combos; hard to stop trial products being held back instead of reaching customers; promotion budgets are easily blown.
- How Viettel DMS solves it
- Configure testers by order value, combos and tiered discounts; a separate tester/sample warehouse with gifts attached to orders automatically; photo confirmation of handover; lock when the gift budget runs out.
Value & expected KPIs
- 100% of testers and samples reach the right outlets
- 100% of budget overruns blocked
- 25% higher order closing rate
AI-checked cosmetics cabinet & shelf standards
- Challenge
- Cosmetics display demands high aesthetics (acrylic shelves, lit cabinets, end caps, display islands); costs are high but maintaining the standard look is hard to verify.
- How Viettel DMS solves it
- Define planograms for each line and brand; reps photograph shelves with GPS and time; Tessel AI recognises positions, counts product facings (share of shelf), scores and approves display costs automatically.
Value & expected KPIs
- Over 90% planogram compliance
- 80% less time approving and paying rewards
- 15–20% higher sales from prime shelf positions
Channel-specific policies
- Challenge
- Distribution through cosmetics chains, supermarkets (MT), traditional stores (GT) and spas/salons; each channel has its own rules on discounts, receivables, delivery and invoicing.
- How Viettel DMS solves it
- Multi-level channel classification; dedicated price lists, credit limits and payment terms for each chain and channel; delivery and document reconciliation processes to each chain's requirements.
Value & expected KPIs
- 100% accurate pricing policy per channel
- 70% lower bad-debt risk
- Faster document reconciliation with supermarket chains
Campaign sell-out tracking
- Challenge
- Demand swings with campaigns (KOL/KOC, 8/8, 9/9, 20/10, 8/3, holidays and Tet); without real sell-out data, stock runs out or piles up after events.
- How Viettel DMS solves it
- Real-time in-store sell-out data; run-rate analysis by campaign; stock-out alerts by store and region with suggested replenishment orders.
Value & expected KPIs
- 50% fewer stock-outs during major campaigns
- 20% faster inventory turnover
- Accurate assessment of campaign effectiveness
Expected KPIs are for reference only; actual results depend on each business's scale and operating model.
Solution ecosystem for the industry
Viettel owns the core distribution and sales processes; extension modules connect to each other via Open API.
Viettel DMS
GT & MT distribution channel management
Manages the entire flow of goods from manufacturer, distributor and dealer to outlet on a single platform.
- Route planning, anti-fraud GPS check-in/check-out
- Real-time orders, inventory and receivables
- Automated promotions, display and loyalty
- Web · Android · iOS, cloud set-up in 1 day
Viettel Tessel AI
Display photo scoring, Share of Shelf
Artificial intelligence that recognises products in display photos, scores them automatically and quickly detects violations.
- Recognition accuracy above 95%, even for photos taken at an angle
- Results in 3–5 seconds per photo
- Checks planogram compliance
- Running reliably since 2023 across more than 100 programmes
PG App
App for MT channel PG teams
Manages PG shifts, displays and sales at supermarkets, convenience stores and shopping centres.
- Shifts and attendance as assigned by supervisors
- Display and display photo capture
- Records orders, sell-out and inventory at MT outlets
- Activity reports by day and by shift
DMS Insight
Data analytics, real-time reporting
An intelligent data and reporting platform that cuts report preparation time from 3 days to 3 seconds.
- Data Bridge consolidates multiple data sources, processing millions of rows in under 5 seconds
- Insight Core: 30+ chart types, drag-and-drop dashboards
- DataMind AI answers questions in Vietnamese within 3–5 seconds
- 24/7 automated monitoring and alerts; on-premise supported
Customers & results
Businesses that have partnered with Viettel Solutions
- Hoa Linh Pharma
- Khanh Hoa Salanganes Nest
- Diana Unicharm
Integrations & partners
Viettel owns the core distribution and sales processes; supporting modules are integrated flexibly through the Viettel DMS Open API.
ERP
Two-way sync of distribution channel master data: dealers, stores, product tree, inventory. SAP partner; other ERPs connect via Open API.
- SAP
- Oracle
- Microsoft Dynamics 365
- Bravo
E-invoicing
Automatically issues valid invoices for every order created in DMS, synchronised with the tax authority.
- S-Invoice (Viettel)
- MISA meInvoice
- VNPT Invoice
- EasyInvoice
Digital signatures
Digitally sign dealer contracts, invoices and electronic documents right on the platform, shortening processing time.
- MySign (Viettel)
- VNPT-CA
- FPT-CA
- BKAV CA
Delivery
Last-mile delivery to outlets and end users; order status syncs back to DMS in real time.
- Viettel Post
- GHN
- GHTK
- J&T Express
- Ninja Van
- VNPost
Payments
Cash collection, reconciliation and omnichannel online payments for dealers and end users.
- Viettel Money
- VNPay
- MoMo
- ZaloPay
- ShopeePay
Deployment models
Two deployment options, depending on the scale and operational specifics of the business.
DMS Standard
SaaS · fast deployment
- Suits the vast majority of businesses, typically up to around 500 users
- Standardised processes that need little customisation, ready to deploy
- Cloud native, system set up in 1 day
- Common industries: FMCG (food, beverages), pharmaceuticals, cosmetics and household chemicals, household goods, equipment, stationery
DMS Project
Tailored to the business
- Scale of more than 50 distributors and more than 500 staff/users
- Businesses with their own operating processes or policies
- Specialised industries such as building materials and equipment/spare parts, or common industries with particular requirements
How we work with you
Current-state assessment
Work with leadership, sales and IT to understand the distribution model and its bottlenecks.
Consulting & demo
Select 1–3 problems with a clear impact on revenue and cost; propose scope and KPIs, and demo on real business processes.
PoC if needed
A small-scale pilot with real data and clear KPIs before the official rollout.
Deployment & expansion
Design, configuration, testing, training, go-live, measuring results and expanding along the roadmap.
Frequently asked questions
What distribution problems does the cosmetics industry usually face?
Difficulty controlling counterfeits, off-price selling and displays that fall short of brand standards.
How does Viettel DMS help control distribution channels?
It manages distributors, dealers and points of sale in a clear hierarchy.
Can it curb counterfeit and grey-market goods?
Yes. It tracks goods flow, selling prices and displays at every point of sale.
Can DMS manage a large SKU catalogue?
Yes. It manages large SKU catalogues together with flexible product combos and sets.
Can sales reps dress up their reports?
No. Photos taken at the point of sale combined with real-time data keep the figures transparent.
Does it support KPI and bonus management for sales reps?
Yes. KPIs, commissions and bonuses are calculated automatically from sales results.
Can marketing make use of DMS data?
Yes. DMS Insight provides point-of-sale behaviour data and promotion effectiveness.
Does it integrate with CRM/ERP?
Yes. Viettel DMS integrates with popular CRM and ERP systems.
Other industries in slow-moving consumer goods
What challenges is your business facing?
Viettel DMS specialists will review your current distribution model and advise on a suitable rollout roadmap, free of charge.
Book a consultationBook a consultation
Leave your details and a Viettel DMS specialist will contact you within 24 working hours to advise on a solution for cosmetics & personal care.