VIEN

DMS solution for fashion & footwear

Each item comes in many styles, sizes, colours and materials; stock must match each variant in each store.

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Fashion & footwear distribution flow

Viettel DMS manages every link in the chain on a single data flow, from manufacturer to outlet.

  1. Brand, manufacturerDesigns, sizes, colours
  2. Central warehouseTransfers by variant
  3. Store, dealerPOS, stock counts
  4. CustomerOnline and offline

Core business requirements

Product attribute matrix

Manage styles, sizes, colours and materials for a single item with many variants.

In-store POS inventory

Manage POS stock right at the point of sale, with periodic real-time stock counts.

AI-powered display scoring

Score merchandising displays with AI computer vision on real in-store photos (POSM/Audit).

Loyalty and omnichannel sync

Loyalty points, a B2B2C Retailer App, and omnichannel and POS synchronisation.

How Viettel DMS delivers

Retailer App connecting points of sale

The Retailer Mini App on Zalo lets outlets place orders, track deliveries and receive offers themselves.

Multi-variant management

Manage colour/size variant attributes across the entire product catalogue.

Purchasing behaviour analytics

Dashboard reports analysing purchasing behaviour on DMS Insight and CDP.

Industry-specific challenges & expected value

Processes that Viettel DMS has standardised and applies in practice for this industry.

Distributor inventory

Challenge
The brand has no real-time view of distributor stock; goods near expiry, expired or out of stock on key SKUs; books don't match reality.
How Viettel DMS solves it
Manage receipts, issues and stock by batch, expiry date and warehouse location; stock is deducted automatically on delivery; Min–Max levels with alerts; stock counts by scanning codes in the app.

Value & expected KPIs

  • 100% transparent sell-out inventory data
  • 80% lower risk of writing off near-expiry goods
  • Fewer stock-outs on key SKUs

Orders & delivery

Challenge
Orders are written in notebooks or on Zalo and re-keyed, causing wrong SKUs and quantities; processing is slow and order status can't be tracked.
How Viettel DMS solves it
Order in the app (even offline) with prices and promotions applied automatically; orders reach the distributor instantly for approval, picking and delivery assignment; delivery staff update status and collect payment in the app.

Value & expected KPIs

  • 60% faster order processing and delivery
  • 100% accurate order data
  • Higher successful delivery rate

Product catalogue & price lists

Challenge
Complex price lists by region, channel and distributor are easily misapplied when closing orders; price changes reach staff slowly and inconsistently.
How Viettel DMS solves it
Set up standard price lists by region, channel or outlet tier with validity periods; prices apply automatically when an order is created and discontinued SKUs are locked.

Value & expected KPIs

  • 100% accurate prices on orders
  • Instant price policy updates across the system
  • Minimal receivables disputes caused by wrong prices

Customer classification & management

Challenge
A wide outlet network of many types (retail, wholesale, schools, restaurants, hospitals, pharmacies…) with non-standardised records.
How Viettel DMS solves it
Standardise outlet records, verify them and remove duplicates; group outlets by size and potential to apply the right price lists, promotions, display programmes and loyalty schemes.

Value & expected KPIs

  • Wider customer coverage in the market
  • Complete management of customer information
  • Sales policies reach the right targets

Expected KPIs are for reference only; actual results depend on each business's scale and operating model.

Solution ecosystem for the industry

Viettel owns the core distribution and sales processes; extension modules connect to each other via Open API.

Viettel DMS

GT & MT distribution channel management

Manages the entire flow of goods from manufacturer, distributor and dealer to outlet on a single platform.

  • Route planning, anti-fraud GPS check-in/check-out
  • Real-time orders, inventory and receivables
  • Automated promotions, display and loyalty
  • Web · Android · iOS, cloud set-up in 1 day

DMS Insight

Data analytics, real-time reporting

An intelligent data and reporting platform that cuts report preparation time from 3 days to 3 seconds.

  • Data Bridge consolidates multiple data sources, processing millions of rows in under 5 seconds
  • Insight Core: 30+ chart types, drag-and-drop dashboards
  • DataMind AI answers questions in Vietnamese within 3–5 seconds
  • 24/7 automated monitoring and alerts; on-premise supported

Retailer Mini App

App for GT dealers and outlets

Outlets place orders, track them and receive offers directly on Zalo; data syncs straight to Viettel DMS.

  • Ordering, delivery tracking and purchase history on Zalo
  • Offers, discounts and gifts updated instantly
  • Centralised product search and comparison
  • Access to many brands and genuine supply sources

PG App

App for MT channel PG teams

Manages PG shifts, displays and sales at supermarkets, convenience stores and shopping centres.

  • Shifts and attendance as assigned by supervisors
  • Display and display photo capture
  • Records orders, sell-out and inventory at MT outlets
  • Activity reports by day and by shift

Integrations & partners

Viettel owns the core distribution and sales processes; supporting modules are integrated flexibly through the Viettel DMS Open API.

ERP

Two-way sync of distribution channel master data: dealers, stores, product tree, inventory. SAP partner; other ERPs connect via Open API.

  • SAP
  • Oracle
  • Microsoft Dynamics 365
  • Bravo

E-invoicing

Automatically issues valid invoices for every order created in DMS, synchronised with the tax authority.

  • S-Invoice (Viettel)
  • MISA meInvoice
  • VNPT Invoice
  • EasyInvoice

Digital signatures

Digitally sign dealer contracts, invoices and electronic documents right on the platform, shortening processing time.

  • MySign (Viettel)
  • VNPT-CA
  • FPT-CA
  • BKAV CA

Delivery

Last-mile delivery to outlets and end users; order status syncs back to DMS in real time.

  • Viettel Post
  • GHN
  • GHTK
  • J&T Express
  • Ninja Van
  • VNPost

Payments

Cash collection, reconciliation and omnichannel online payments for dealers and end users.

  • Viettel Money
  • VNPay
  • MoMo
  • ZaloPay
  • ShopeePay

Deployment models

Two deployment options, depending on the scale and operational specifics of the business.

DMS Standard

SaaS · fast deployment

  • Suits the vast majority of businesses, typically up to around 500 users
  • Standardised processes that need little customisation, ready to deploy
  • Cloud native, system set up in 1 day
  • Common industries: FMCG (food, beverages), pharmaceuticals, cosmetics and household chemicals, household goods, equipment, stationery

DMS Project

Tailored to the business

  • Scale of more than 50 distributors and more than 500 staff/users
  • Businesses with their own operating processes or policies
  • Specialised industries such as building materials and equipment/spare parts, or common industries with particular requirements

How we work with you

  1. Current-state assessment

    Work with leadership, sales and IT to understand the distribution model and its bottlenecks.

  2. Consulting & demo

    Select 1–3 problems with a clear impact on revenue and cost; propose scope and KPIs, and demo on real business processes.

  3. PoC if needed

    A small-scale pilot with real data and clear KPIs before the official rollout.

  4. Deployment & expansion

    Design, configuration, testing, training, go-live, measuring results and expanding along the roadmap.

Frequently asked questions

Can inventory be managed by size and colour?

Yes. An attribute matrix of design, size, colour and material; inventory matches each variant at each store.

Can periodic in-store stock counts be done?

Yes. In-store POS stock with periodic counts in real time.

Are online and offline sales synchronised?

Yes. Omnichannel and POS sync, with Loyalty points for customers.

Can sales teams at supermarkets and shopping centres be managed?

Yes. PG App manages shifts, attendance, displays and sales at MT outlets.

Can purchasing behaviour be analysed?

Yes. Dashboards in DMS Insight and the CDP analyse purchasing behaviour.

Other industries in slow-moving consumer goods

What challenges is your business facing?

Viettel DMS specialists will review your current distribution model and advise on a suitable rollout roadmap, free of charge.

Book a consultation

Book a consultation

Leave your details and a Viettel DMS specialist will contact you within 24 working hours to advise on a solution for fashion & footwear.