Product attribute matrix
Manage styles, sizes, colours and materials for a single item with many variants.
DMS solution for specialty retail
Single-category specialty chains: deep catalogues, many design and size variants, and stock that must be controlled down to each store.
Specialty retail distribution flow
Viettel DMS manages every link in the chain on a single data flow, from manufacturer to outlet.
- SupplierPurchase orders, sell-in
- Central warehouseStock by variant
- Specialty storePOS, periodic stock counts
- CustomerLoyalty, omnichannel
Core business requirements
In-store POS inventory
Manage POS stock right at the point of sale, with periodic real-time stock counts.
AI-powered display scoring
Score merchandising displays with AI computer vision on real in-store photos (POSM/Audit).
Loyalty and omnichannel sync
Loyalty points, a B2B2C Retailer App, and omnichannel and POS synchronisation.
How Viettel DMS delivers
Retailer App connecting points of sale
The Retailer Mini App on Zalo lets outlets place orders, track deliveries and receive offers themselves.
Multi-variant management
Manage colour/size variant attributes across the entire product catalogue.
Purchasing behaviour analytics
Dashboard reports analysing purchasing behaviour on DMS Insight and CDP.
Industry-specific challenges & expected value
Processes that Viettel DMS has standardised and applies in practice for this industry.
Distributor inventory
- Challenge
- The brand has no real-time view of distributor stock; goods near expiry, expired or out of stock on key SKUs; books don't match reality.
- How Viettel DMS solves it
- Manage receipts, issues and stock by batch, expiry date and warehouse location; stock is deducted automatically on delivery; Min–Max levels with alerts; stock counts by scanning codes in the app.
Value & expected KPIs
- 100% transparent sell-out inventory data
- 80% lower risk of writing off near-expiry goods
- Fewer stock-outs on key SKUs
Product catalogue & price lists
- Challenge
- Complex price lists by region, channel and distributor are easily misapplied when closing orders; price changes reach staff slowly and inconsistently.
- How Viettel DMS solves it
- Set up standard price lists by region, channel or outlet tier with validity periods; prices apply automatically when an order is created and discontinued SKUs are locked.
Value & expected KPIs
- 100% accurate prices on orders
- Instant price policy updates across the system
- Minimal receivables disputes caused by wrong prices
Customer classification & management
- Challenge
- A wide outlet network of many types (retail, wholesale, schools, restaurants, hospitals, pharmacies…) with non-standardised records.
- How Viettel DMS solves it
- Standardise outlet records, verify them and remove duplicates; group outlets by size and potential to apply the right price lists, promotions, display programmes and loyalty schemes.
Value & expected KPIs
- Wider customer coverage in the market
- Complete management of customer information
- Sales policies reach the right targets
Orders & delivery
- Challenge
- Orders are written in notebooks or on Zalo and re-keyed, causing wrong SKUs and quantities; processing is slow and order status can't be tracked.
- How Viettel DMS solves it
- Order in the app (even offline) with prices and promotions applied automatically; orders reach the distributor instantly for approval, picking and delivery assignment; delivery staff update status and collect payment in the app.
Value & expected KPIs
- 60% faster order processing and delivery
- 100% accurate order data
- Higher successful delivery rate
Expected KPIs are for reference only; actual results depend on each business's scale and operating model.
Solution ecosystem for the industry
Viettel owns the core distribution and sales processes; extension modules connect to each other via Open API.
Viettel DMS
GT & MT distribution channel management
Manages the entire flow of goods from manufacturer, distributor and dealer to outlet on a single platform.
- Route planning, anti-fraud GPS check-in/check-out
- Real-time orders, inventory and receivables
- Automated promotions, display and loyalty
- Web · Android · iOS, cloud set-up in 1 day
PG App
App for MT channel PG teams
Manages PG shifts, displays and sales at supermarkets, convenience stores and shopping centres.
- Shifts and attendance as assigned by supervisors
- Display and display photo capture
- Records orders, sell-out and inventory at MT outlets
- Activity reports by day and by shift
Viettel Tessel AI
Display photo scoring, Share of Shelf
Artificial intelligence that recognises products in display photos, scores them automatically and quickly detects violations.
- Recognition accuracy above 95%, even for photos taken at an angle
- Results in 3–5 seconds per photo
- Checks planogram compliance
- Running reliably since 2023 across more than 100 programmes
DMS Insight
Data analytics, real-time reporting
An intelligent data and reporting platform that cuts report preparation time from 3 days to 3 seconds.
- Data Bridge consolidates multiple data sources, processing millions of rows in under 5 seconds
- Insight Core: 30+ chart types, drag-and-drop dashboards
- DataMind AI answers questions in Vietnamese within 3–5 seconds
- 24/7 automated monitoring and alerts; on-premise supported
Integrations & partners
Viettel owns the core distribution and sales processes; supporting modules are integrated flexibly through the Viettel DMS Open API.
ERP
Two-way sync of distribution channel master data: dealers, stores, product tree, inventory. SAP partner; other ERPs connect via Open API.
- SAP
- Oracle
- Microsoft Dynamics 365
- Bravo
E-invoicing
Automatically issues valid invoices for every order created in DMS, synchronised with the tax authority.
- S-Invoice (Viettel)
- MISA meInvoice
- VNPT Invoice
- EasyInvoice
Digital signatures
Digitally sign dealer contracts, invoices and electronic documents right on the platform, shortening processing time.
- MySign (Viettel)
- VNPT-CA
- FPT-CA
- BKAV CA
Delivery
Last-mile delivery to outlets and end users; order status syncs back to DMS in real time.
- Viettel Post
- GHN
- GHTK
- J&T Express
- Ninja Van
- VNPost
Payments
Cash collection, reconciliation and omnichannel online payments for dealers and end users.
- Viettel Money
- VNPay
- MoMo
- ZaloPay
- ShopeePay
Deployment models
Two deployment options, depending on the scale and operational specifics of the business.
DMS Standard
SaaS · fast deployment
- Suits the vast majority of businesses, typically up to around 500 users
- Standardised processes that need little customisation, ready to deploy
- Cloud native, system set up in 1 day
- Common industries: FMCG (food, beverages), pharmaceuticals, cosmetics and household chemicals, household goods, equipment, stationery
DMS Project
Tailored to the business
- Scale of more than 50 distributors and more than 500 staff/users
- Businesses with their own operating processes or policies
- Specialised industries such as building materials and equipment/spare parts, or common industries with particular requirements
How we work with you
Current-state assessment
Work with leadership, sales and IT to understand the distribution model and its bottlenecks.
Consulting & demo
Select 1–3 problems with a clear impact on revenue and cost; propose scope and KPIs, and demo on real business processes.
PoC if needed
A small-scale pilot with real data and clear KPIs before the official rollout.
Deployment & expansion
Design, configuration, testing, training, go-live, measuring results and expanding along the roadmap.
Frequently asked questions
What inventory challenges do specialty chains face?
Deep catalogues with many design and size variants mean stock easily drifts out of line between the central warehouse and each store unless it is tracked down to each variant.
Can stores carry out periodic stock counts?
Yes. In-store POS stock is counted periodically, with barcode scanning in the mobile app.
Can separate price lists be applied by store or region?
Yes. Set up price lists by region, channel or outlet tier with validity periods; prices are applied automatically when an order is created.
Can customer purchasing behaviour be analysed?
Yes. Dashboards in DMS Insight and the CDP analyse customer purchasing behaviour.
Are loyalty points and customer care supported?
Yes. Viettel DMS supports Loyalty points and syncs omnichannel data with POS.
Other industries in retail chains
What challenges is your business facing?
Viettel DMS specialists will review your current distribution model and advise on a suitable rollout roadmap, free of charge.
Book a consultationBook a consultation
Leave your details and a Viettel DMS specialist will contact you within 24 working hours to advise on a solution for specialty retail.