VIEN

DMS solution for convenience stores

Dense store networks and fast stock turnover, requiring periodic stock counts and timely replenishment at every outlet.

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Convenience stores distribution flow

Viettel DMS manages every link in the chain on a single data flow, from manufacturer to outlet.

  1. SupplierPurchase orders, sell-in
  2. Distribution centreRegular replenishment
  3. Convenience storeInventory, display
  4. CustomerRetail, loyalty points

Core business requirements

Product attribute matrix

Manage styles, sizes, colours and materials for a single item with many variants.

In-store POS inventory

Manage POS stock right at the point of sale, with periodic real-time stock counts.

AI-powered display scoring

Score merchandising displays with AI computer vision on real in-store photos (POSM/Audit).

Loyalty and omnichannel sync

Loyalty points, a B2B2C Retailer App, and omnichannel and POS synchronisation.

How Viettel DMS delivers

Retailer App connecting points of sale

The Retailer Mini App on Zalo lets outlets place orders, track deliveries and receive offers themselves.

Multi-variant management

Manage colour/size variant attributes across the entire product catalogue.

Purchasing behaviour analytics

Dashboard reports analysing purchasing behaviour on DMS Insight and CDP.

Industry-specific challenges & expected value

Processes that Viettel DMS has standardised and applies in practice for this industry.

Distributor inventory

Challenge
The brand has no real-time view of distributor stock; goods near expiry, expired or out of stock on key SKUs; books don't match reality.
How Viettel DMS solves it
Manage receipts, issues and stock by batch, expiry date and warehouse location; stock is deducted automatically on delivery; Min–Max levels with alerts; stock counts by scanning codes in the app.

Value & expected KPIs

  • 100% transparent sell-out inventory data
  • 80% lower risk of writing off near-expiry goods
  • Fewer stock-outs on key SKUs

Orders & delivery

Challenge
Orders are written in notebooks or on Zalo and re-keyed, causing wrong SKUs and quantities; processing is slow and order status can't be tracked.
How Viettel DMS solves it
Order in the app (even offline) with prices and promotions applied automatically; orders reach the distributor instantly for approval, picking and delivery assignment; delivery staff update status and collect payment in the app.

Value & expected KPIs

  • 60% faster order processing and delivery
  • 100% accurate order data
  • Higher successful delivery rate

Product catalogue & price lists

Challenge
Complex price lists by region, channel and distributor are easily misapplied when closing orders; price changes reach staff slowly and inconsistently.
How Viettel DMS solves it
Set up standard price lists by region, channel or outlet tier with validity periods; prices apply automatically when an order is created and discontinued SKUs are locked.

Value & expected KPIs

  • 100% accurate prices on orders
  • Instant price policy updates across the system
  • Minimal receivables disputes caused by wrong prices

Trade support programmes

Challenge
Promotions, display and loyalty programmes are calculated manually in Excel, slow and error-prone; actual displays are hard to verify and promotion allocations are open to fraud.
How Viettel DMS solves it
Configure conditions and reward structures; gifts and discounts are calculated automatically at order time; reps photograph displays in the app for supervisor or AI review; alerts when budgets are exceeded.

Value & expected KPIs

  • 100% control of promotion budgets
  • Over 85% of outlets display-compliant
  • Higher volumes through transparent loyalty schemes

Expected KPIs are for reference only; actual results depend on each business's scale and operating model.

Solution ecosystem for the industry

Viettel owns the core distribution and sales processes; extension modules connect to each other via Open API.

Viettel DMS

GT & MT distribution channel management

Manages the entire flow of goods from manufacturer, distributor and dealer to outlet on a single platform.

  • Route planning, anti-fraud GPS check-in/check-out
  • Real-time orders, inventory and receivables
  • Automated promotions, display and loyalty
  • Web · Android · iOS, cloud set-up in 1 day

PG App

App for MT channel PG teams

Manages PG shifts, displays and sales at supermarkets, convenience stores and shopping centres.

  • Shifts and attendance as assigned by supervisors
  • Display and display photo capture
  • Records orders, sell-out and inventory at MT outlets
  • Activity reports by day and by shift

Viettel Tessel AI

Display photo scoring, Share of Shelf

Artificial intelligence that recognises products in display photos, scores them automatically and quickly detects violations.

  • Recognition accuracy above 95%, even for photos taken at an angle
  • Results in 3–5 seconds per photo
  • Checks planogram compliance
  • Running reliably since 2023 across more than 100 programmes

DMS Insight

Data analytics, real-time reporting

An intelligent data and reporting platform that cuts report preparation time from 3 days to 3 seconds.

  • Data Bridge consolidates multiple data sources, processing millions of rows in under 5 seconds
  • Insight Core: 30+ chart types, drag-and-drop dashboards
  • DataMind AI answers questions in Vietnamese within 3–5 seconds
  • 24/7 automated monitoring and alerts; on-premise supported

Integrations & partners

Viettel owns the core distribution and sales processes; supporting modules are integrated flexibly through the Viettel DMS Open API.

ERP

Two-way sync of distribution channel master data: dealers, stores, product tree, inventory. SAP partner; other ERPs connect via Open API.

  • SAP
  • Oracle
  • Microsoft Dynamics 365
  • Bravo

E-invoicing

Automatically issues valid invoices for every order created in DMS, synchronised with the tax authority.

  • S-Invoice (Viettel)
  • MISA meInvoice
  • VNPT Invoice
  • EasyInvoice

Digital signatures

Digitally sign dealer contracts, invoices and electronic documents right on the platform, shortening processing time.

  • MySign (Viettel)
  • VNPT-CA
  • FPT-CA
  • BKAV CA

Delivery

Last-mile delivery to outlets and end users; order status syncs back to DMS in real time.

  • Viettel Post
  • GHN
  • GHTK
  • J&T Express
  • Ninja Van
  • VNPost

Payments

Cash collection, reconciliation and omnichannel online payments for dealers and end users.

  • Viettel Money
  • VNPay
  • MoMo
  • ZaloPay
  • ShopeePay

Deployment models

Two deployment options, depending on the scale and operational specifics of the business.

DMS Standard

SaaS · fast deployment

  • Suits the vast majority of businesses, typically up to around 500 users
  • Standardised processes that need little customisation, ready to deploy
  • Cloud native, system set up in 1 day
  • Common industries: FMCG (food, beverages), pharmaceuticals, cosmetics and household chemicals, household goods, equipment, stationery

DMS Project

Tailored to the business

  • Scale of more than 50 distributors and more than 500 staff/users
  • Businesses with their own operating processes or policies
  • Specialised industries such as building materials and equipment/spare parts, or common industries with particular requirements

How we work with you

  1. Current-state assessment

    Work with leadership, sales and IT to understand the distribution model and its bottlenecks.

  2. Consulting & demo

    Select 1–3 problems with a clear impact on revenue and cost; propose scope and KPIs, and demo on real business processes.

  3. PoC if needed

    A small-scale pilot with real data and clear KPIs before the official rollout.

  4. Deployment & expansion

    Design, configuration, testing, training, go-live, measuring results and expanding along the roadmap.

Frequently asked questions

What does a convenience store chain need from a distribution system?

Real-time inventory tracking for each store, so goods can be replenished on time when stock turns over quickly.

Are there alerts when stock is running low?

Yes. Set safety stock levels (Min–Max) for each SKU and the system alerts automatically before a stock-out.

How are replenishment orders handled?

Orders created in the app go straight to the warehouse for approval, picking and delivery assignment; order status updates in real time.

Can displays be checked at each store?

Yes. Staff photograph displays with GPS and time stamps; Tessel AI scores them automatically.

Can data from all stores be viewed centrally?

Yes. DMS Insight consolidates sales and inventory by store on a real-time dashboard.

Other industries in retail chains

What challenges is your business facing?

Viettel DMS specialists will review your current distribution model and advise on a suitable rollout roadmap, free of charge.

Book a consultation

Book a consultation

Leave your details and a Viettel DMS specialist will contact you within 24 working hours to advise on a solution for convenience stores.