Multi-tier promotions
Multi-tier trade promotions, accumulation and rewards based on both sell-in and sell-out.
DMS solution for dairy products
Short shelf life, requiring expiry-based dispatch and fast handling of near-expiry returns.
Dairy products distribution flow
Viettel DMS manages every link in the chain on a single data flow, from manufacturer to outlet.
- Dairy plantPlanning, sell-in
- DistributorShort shelf life
- Grocery, mother & baby, supermarketLoyalty, display
- School, canteenRecurring orders
- ConsumerSell-out
Core business requirements
AI-powered display scoring
Score merchandising displays with AI computer vision on real in-store photos (POSM/Audit).
Sales route monitoring
Manage MCP/routes with GPS anti-fraud controls.
Retailer App for points of sale
Outlets place orders themselves in the app, synced straight into the system.
Short shelf life
Control expiry dates, dispatch by FEFO and manage near-expiry stock.
How Viettel DMS delivers
100% complete core SFA
All field sales operations standardised and deployed in real operations.
GPS anti-fraud
Verify visit locations and detect dishonest reporting.
Complex multi-tier promotions
Handle layered sell-in/sell-out programmes with automatic accumulation and reward calculation.
POSM stock and AI shelf recognition
Manage POSM via QR/GPS, with AI photo scoring that recognises SKUs and shelves.
Industry-specific challenges & expected value
Processes that Viettel DMS has standardised and applies in practice for this industry.
Loyalty & rewards
- Challenge
- Customers buy by the multipack or carton to collect points for gifts; paper stamps and cards are easily lost or abused; slow reward payouts damage trust.
- How Viettel DMS solves it
- Loyalty programmes based on sales value or volume; scan codes on packaging or invoices at the outlet to earn points instantly; rewards are calculated automatically and customers are notified to collect gifts.
Value & expected KPIs
- 25% higher repeat purchase rate
- Points fraud eliminated
- Same-day reward payouts
Market & competitor surveys
- Challenge
- Fierce competition on price, promotions and gifts; little real outlet-level information to respond quickly to competitors' campaigns.
- How Viettel DMS solves it
- Flexible survey forms; reps photograph and record competitors' prices, promotions and gifts during visits; data is consolidated at head office instantly.
Value & expected KPIs
- Same-day competitor intelligence
- Timely adjustment of sales policies
- Stronger competitiveness at the outlet
Institutional channel: schools, hospitals, canteens
- Challenge
- Institutional customers buy under large contracts, with price approval and deliveries on fixed schedules, quite unlike the retail store channel.
- How Viettel DMS solves it
- Dedicated price lists, policies and credit limits; advance orders on a recurring schedule; delivery schedule alerts so the warehouse can prepare the freshest stock.
Value & expected KPIs
- 100% on-time delivery to schools and canteens
- Long-term supply contracts retained
- Tight control of institutional receivables
Display & AI photo scoring
- Challenge
- Display space rental is costly, yet commitments (number of facings, position, pack orientation) are hard to verify; manual photo scoring is slow and subjective.
- How Viettel DMS solves it
- Define programmes and planograms; reps take on-site photos stamped with GPS and time; Tessel AI counts SKUs (share of shelf), scores compliance and calculates reward payouts transparently.
Value & expected KPIs
- Over 90% of outlets planogram-compliant
- 80% less time and manpower for photo scoring
- 15–20% higher volumes through optimised shelf space
Expected KPIs are for reference only; actual results depend on each business's scale and operating model.
Solution ecosystem for the industry
Viettel owns the core distribution and sales processes; extension modules connect to each other via Open API.
Viettel DMS
GT & MT distribution channel management
Manages the entire flow of goods from manufacturer, distributor and dealer to outlet on a single platform.
- Route planning, anti-fraud GPS check-in/check-out
- Real-time orders, inventory and receivables
- Automated promotions, display and loyalty
- Web · Android · iOS, cloud set-up in 1 day
Viettel Tessel AI
Display photo scoring, Share of Shelf
Artificial intelligence that recognises products in display photos, scores them automatically and quickly detects violations.
- Recognition accuracy above 95%, even for photos taken at an angle
- Results in 3–5 seconds per photo
- Checks planogram compliance
- Running reliably since 2023 across more than 100 programmes
DMS Insight
Data analytics, real-time reporting
An intelligent data and reporting platform that cuts report preparation time from 3 days to 3 seconds.
- Data Bridge consolidates multiple data sources, processing millions of rows in under 5 seconds
- Insight Core: 30+ chart types, drag-and-drop dashboards
- DataMind AI answers questions in Vietnamese within 3–5 seconds
- 24/7 automated monitoring and alerts; on-premise supported
Retailer Mini App
App for GT dealers and outlets
Outlets place orders, track them and receive offers directly on Zalo; data syncs straight to Viettel DMS.
- Ordering, delivery tracking and purchase history on Zalo
- Offers, discounts and gifts updated instantly
- Centralised product search and comparison
- Access to many brands and genuine supply sources
Customers & results
Businesses that have partnered with Viettel Solutions
- Vinamilk
- TH true MILK
- Nutifood
- Abbott
- Vinasoy
Implementation stories
VinamilkViettel DMS
Managing a very large distribution channel with online market data
- ~250,000domestic retail outlets
- 600+stores
- 2012started using Viettel DMS
Context
A nationwide distribution network of around 250,000 retail outlets and more than 600 stores.
Challenge
- Sales, route, inventory and promotion data were fragmented
- Field staff and programme effectiveness were hard to track in real time
Solution
- Full Viettel DMS deployment since 2012
- One system for head office, distributors, supervisors and sales reps
- Online ordering, location monitoring, warehouse and receivables management, instant reporting; CRM/ERP/BI integration
Value delivered
- Centralised management of the entire distribution channel
- Real-time tracking of routes, sales, orders and trade support
- Leadership manages with online market data, relying less on manual reports
Integrations & partners
Viettel owns the core distribution and sales processes; supporting modules are integrated flexibly through the Viettel DMS Open API.
ERP
Two-way sync of distribution channel master data: dealers, stores, product tree, inventory. SAP partner; other ERPs connect via Open API.
- SAP
- Oracle
- Microsoft Dynamics 365
- Bravo
E-invoicing
Automatically issues valid invoices for every order created in DMS, synchronised with the tax authority.
- S-Invoice (Viettel)
- MISA meInvoice
- VNPT Invoice
- EasyInvoice
Digital signatures
Digitally sign dealer contracts, invoices and electronic documents right on the platform, shortening processing time.
- MySign (Viettel)
- VNPT-CA
- FPT-CA
- BKAV CA
Delivery
Last-mile delivery to outlets and end users; order status syncs back to DMS in real time.
- Viettel Post
- GHN
- GHTK
- J&T Express
- Ninja Van
- VNPost
Payments
Cash collection, reconciliation and omnichannel online payments for dealers and end users.
- Viettel Money
- VNPay
- MoMo
- ZaloPay
- ShopeePay
Deployment models
Two deployment options, depending on the scale and operational specifics of the business.
DMS Standard
SaaS · fast deployment
- Suits the vast majority of businesses, typically up to around 500 users
- Standardised processes that need little customisation, ready to deploy
- Cloud native, system set up in 1 day
- Common industries: FMCG (food, beverages), pharmaceuticals, cosmetics and household chemicals, household goods, equipment, stationery
DMS Project
Tailored to the business
- Scale of more than 50 distributors and more than 500 staff/users
- Businesses with their own operating processes or policies
- Specialised industries such as building materials and equipment/spare parts, or common industries with particular requirements
How we work with you
Current-state assessment
Work with leadership, sales and IT to understand the distribution model and its bottlenecks.
Consulting & demo
Select 1–3 problems with a clear impact on revenue and cost; propose scope and KPIs, and demo on real business processes.
PoC if needed
A small-scale pilot with real data and clear KPIs before the official rollout.
Deployment & expansion
Design, configuration, testing, training, go-live, measuring results and expanding along the roadmap.
Frequently asked questions
What is the biggest distribution challenge for food businesses?
Controlling stock by expiry date, preventing losses, and sales data scattered between distributors and points of sale.
How does DMS help manage distributors?
It manages sell-in, sell-out, receivables and pricing-policy compliance in real time.
Can it prevent price dumping?
Yes. The system records selling prices at each point of sale and detects price deviations and policy violations.
Is DMS effective for businesses with GT, MT and online channels?
Yes. Viettel DMS unifies multichannel data on a single platform.
Do sales reps have to spend a lot of time on data entry and reports?
No. Sales reps record orders directly on mobile, and data syncs to the system automatically.
Does DMS help increase point-of-sale coverage?
Yes. It manages sales routes, visit frequency and the performance of each salesperson.
Does management have to wait for consolidated reports?
No. Dashboards update in real time, with no waiting for Excel consolidation.
Should mid-sized businesses use DMS?
Yes. Viettel DMS offers a cost-effective SaaS edition that is easy to deploy for mid-sized and fast-growing businesses.
Is the data safe?
Yes. Data access is permissioned down to each dashboard by user, group and data region, and DMS Insight supports on-premise deployment.
Other industries in fast-moving consumer goods
What challenges is your business facing?
Viettel DMS specialists will review your current distribution model and advise on a suitable rollout roadmap, free of charge.
Book a consultationBook a consultation
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