Strategy & market
Production and market demand are hard to forecast; changing consumer behaviour and competition from e-commerce are pushing businesses towards omnichannel selling.
DMS solutions for fast-moving consumer goods
Dense point-of-sale coverage, large SKU catalogues, constantly changing promotions and large field sales teams.
The distribution and retail landscape
Retail is shifting from simply selling products to business models built on experience and data.
Common bottlenecks
Operations & processes
Production, distribution, sales and logistics are poorly connected and depend heavily on people; operating costs are high, and inventory and deliveries are hard to control.
Data & technology
Data is fragmented, lacks real-time visibility and has no central analytics platform, making decisions and supply chain optimisation difficult.
People & digital culture
Technology skills and mindset are still limited; working habits are hard to change and digital models are slow to be adopted.
5 shifting trends
Digital supply chain transformation
Digital Twin, IoT and AI strengthen supply chain capability and reduce operating costs.
Omnichannel selling
Combining online and offline for a seamless experience for customers and distribution partners.
Data & artificial intelligence
Machine learning and computer vision optimise demand forecasting, inventory management and personalised marketing.
Intelligent automation
Collaborative robots and AMRs cut labour costs and speed up order processing.
Integrated financial services
Supply chain finance (B2B BNPL) helps distributors and dealers optimise cash flow.
5 industry groups
Fast-moving consumer goods
The core sector for Viettel DMS: fast stock turnover, wide coverage, multi-tier promotions and real-time sales route monitoring.
Learn moreFood & beverages
Very wide point-of-sale coverage, displays that directly drive sales, and demand that fluctuates strongly with the season.
Learn moreBeer, spirits & alcoholic beverages
Prices that vary by region and channel, merchandising in venues and outlets, and sharp seasonal demand peaks.
Learn moreDairy products
Short shelf life, requiring expiry-based dispatch and fast handling of near-expiry returns.
Learn morePharmaceuticals
Strict constraints on expiry dates, traceability and pricing regulations; medical representative teams work hospital and pharmacy routes.
Learn moreFast-moving consumer goods distribution flow
Viettel DMS manages every link in the chain on a single data flow, from manufacturer to outlet.
- ManufacturerPlanning, sell-in
- DistributorInventory, receivables
- Dealer, wholesalerMulti-tier promotions
- GT, MT outletsSales routes, display
- ConsumerSell-out
Core business requirements
Multi-tier promotions
Multi-tier trade promotions, accumulation and rewards based on both sell-in and sell-out.
AI-powered display scoring
Score merchandising displays with AI computer vision on real in-store photos (POSM/Audit).
Sales route monitoring
Manage MCP/routes with GPS anti-fraud controls.
Retailer App for points of sale
Outlets place orders themselves in the app, synced straight into the system.
Short shelf life
Control expiry dates, dispatch by FEFO and manage near-expiry stock.
Batch numbers and expiry dates
Manage lots/batches and expiry dates, with FEFO/FIFO dispatch.
Medical representatives and channel tiers
Manage medical representatives and hospital and pharmacy channel tiers (ETC/OTC).
Industry-specific challenges & expected value
Processes that Viettel DMS has standardised and applies in practice for this industry.
Display & AI photo scoring
- Challenge
- Display space rental is costly, yet commitments (number of facings, position, pack orientation) are hard to verify; manual photo scoring is slow and subjective.
- How Viettel DMS solves it
- Define programmes and planograms; reps take on-site photos stamped with GPS and time; Tessel AI counts SKUs (share of shelf), scores compliance and calculates reward payouts transparently.
Value & expected KPIs
- Over 90% of outlets planogram-compliant
- 80% less time and manpower for photo scoring
- 15–20% higher volumes through optimised shelf space
Multi-programme promotion budgets
- Challenge
- Many programmes run at once (buy A get B, tiered, discounts, loyalty); stacking errors, budget overruns and overlapping reconciliation are common.
- How Viettel DMS solves it
- Allocate budgets from head office → region → distributor → rep → outlet; the app checks conditions and applies promotions automatically, blocking when the budget is exceeded; real-time disbursement and ROI reports.
Value & expected KPIs
- 100% budget control, caps enforced
- 100% automated promotion calculation on orders
- Transparent reconciliation between brand and distributor
Shelf life & FIFO/FEFO picking
- Challenge
- Goods with a 6–12 month shelf life easily stagnate and must be written off; shipping newer stock first leaves older batches near expiry; supermarkets reject goods below their shelf-life threshold.
- How Viettel DMS solves it
- Record batches and expiry dates on receipt at the distributor's warehouse; suggest FIFO/FEFO picking; near-expiry alerts at 30/60/90 days; block shipments that fail each channel's acceptance standard.
Value & expected KPIs
- Over 85% less loss from expired goods
- 100% of distributors comply with FIFO
- No more returns for failing shelf-life requirements
Route planning & visit monitoring
- Challenge
- Overlapping territories, reps straying from their routes and missing outlets; managers struggle to verify actual visits.
- How Viettel DMS solves it
- Plan routes by weekday (Mon–Sat) or frequency (F1–F8), GPS-locate outlets, match check-in/check-out locations and track routes in real time.
Value & expected KPIs
- Over 95% of visits on route
- 15–20% less travel time
- Transparent field activity and higher actual coverage
Expected KPIs are for reference only; actual results depend on each business's scale and operating model.
Solution ecosystem for the industry
Viettel owns the core distribution and sales processes; extension modules connect to each other via Open API.
Viettel DMS
GT & MT distribution channel management
Manages the entire flow of goods from manufacturer, distributor and dealer to outlet on a single platform.
- Route planning, anti-fraud GPS check-in/check-out
- Real-time orders, inventory and receivables
- Automated promotions, display and loyalty
- Web · Android · iOS, cloud set-up in 1 day
Viettel Tessel AI
Display photo scoring, Share of Shelf
Artificial intelligence that recognises products in display photos, scores them automatically and quickly detects violations.
- Recognition accuracy above 95%, even for photos taken at an angle
- Results in 3–5 seconds per photo
- Checks planogram compliance
- Running reliably since 2023 across more than 100 programmes
DMS Insight
Data analytics, real-time reporting
An intelligent data and reporting platform that cuts report preparation time from 3 days to 3 seconds.
- Data Bridge consolidates multiple data sources, processing millions of rows in under 5 seconds
- Insight Core: 30+ chart types, drag-and-drop dashboards
- DataMind AI answers questions in Vietnamese within 3–5 seconds
- 24/7 automated monitoring and alerts; on-premise supported
Retailer Mini App
App for GT dealers and outlets
Outlets place orders, track them and receive offers directly on Zalo; data syncs straight to Viettel DMS.
- Ordering, delivery tracking and purchase history on Zalo
- Offers, discounts and gifts updated instantly
- Centralised product search and comparison
- Access to many brands and genuine supply sources
Customers & results
Businesses that have partnered with Viettel Solutions
- Vinamilk
- TH true MILK
- Nutifood
- Vinasoy
- Kirin Vietnam
- Cholimex
- Pham Nguyen
- Abbott
- Domesco
- Hoa Linh Pharma
Implementation stories
VinamilkViettel DMS
Managing a very large distribution channel with online market data
- ~250,000domestic retail outlets
- 600+stores
- 2012started using Viettel DMS
Context
A nationwide distribution network of around 250,000 retail outlets and more than 600 stores.
Challenge
- Sales, route, inventory and promotion data were fragmented
- Field staff and programme effectiveness were hard to track in real time
Solution
- Full Viettel DMS deployment since 2012
- One system for head office, distributors, supervisors and sales reps
- Online ordering, location monitoring, warehouse and receivables management, instant reporting; CRM/ERP/BI integration
Value delivered
- Centralised management of the entire distribution channel
- Real-time tracking of routes, sales, orders and trade support
- Leadership manages with online market data, relying less on manual reports
Nutifood · Cholimex · AbbottViettel Tessel AI
Automated AI scoring of display photos
- >95%recognition accuracy
- 3–5 secondsper photo result
- >300,000photos/month on average per customer
Context
Large-scale display programmes run by FMCG and pharmaceutical companies need fast, objective photo scoring.
Challenge
- Manual photo scoring was labour-intensive and delayed reward payouts
- Display violations were hard to detect in time
Solution
- Tessel AI integrated with Viettel DMS via two-way API
- Product recognition, facing counts, planogram compliance checks
- Display results reported by programme, rep and outlet
Value delivered
- Display violations detected quickly, enabling timely action
- Running reliably since 2023, with more than 100 programmes deployed
Integrations & partners
Viettel owns the core distribution and sales processes; supporting modules are integrated flexibly through the Viettel DMS Open API.
ERP
Two-way sync of distribution channel master data: dealers, stores, product tree, inventory. SAP partner; other ERPs connect via Open API.
- SAP
- Oracle
- Microsoft Dynamics 365
- Bravo
E-invoicing
Automatically issues valid invoices for every order created in DMS, synchronised with the tax authority.
- S-Invoice (Viettel)
- MISA meInvoice
- VNPT Invoice
- EasyInvoice
Digital signatures
Digitally sign dealer contracts, invoices and electronic documents right on the platform, shortening processing time.
- MySign (Viettel)
- VNPT-CA
- FPT-CA
- BKAV CA
Delivery
Last-mile delivery to outlets and end users; order status syncs back to DMS in real time.
- Viettel Post
- GHN
- GHTK
- J&T Express
- Ninja Van
- VNPost
Payments
Cash collection, reconciliation and omnichannel online payments for dealers and end users.
- Viettel Money
- VNPay
- MoMo
- ZaloPay
- ShopeePay
Deployment models
Two deployment options, depending on the scale and operational specifics of the business.
DMS Standard
SaaS · fast deployment
- Suits the vast majority of businesses, typically up to around 500 users
- Standardised processes that need little customisation, ready to deploy
- Cloud native, system set up in 1 day
- Common industries: FMCG (food, beverages), pharmaceuticals, cosmetics and household chemicals, household goods, equipment, stationery
DMS Project
Tailored to the business
- Scale of more than 50 distributors and more than 500 staff/users
- Businesses with their own operating processes or policies
- Specialised industries such as building materials and equipment/spare parts, or common industries with particular requirements
How we work with you
Current-state assessment
Work with leadership, sales and IT to understand the distribution model and its bottlenecks.
Consulting & demo
Select 1–3 problems with a clear impact on revenue and cost; propose scope and KPIs, and demo on real business processes.
PoC if needed
A small-scale pilot with real data and clear KPIs before the official rollout.
Deployment & expansion
Design, configuration, testing, training, go-live, measuring results and expanding along the roadmap.
Frequently asked questions
What is the biggest distribution challenge for food businesses?
Controlling stock by expiry date, preventing losses, and sales data scattered between distributors and points of sale.
How does DMS help manage distributors?
It manages sell-in, sell-out, receivables and pricing-policy compliance in real time.
Can it prevent price dumping?
Yes. The system records selling prices at each point of sale and detects price deviations and policy violations.
Is DMS effective for businesses with GT, MT and online channels?
Yes. Viettel DMS unifies multichannel data on a single platform.
Do sales reps have to spend a lot of time on data entry and reports?
No. Sales reps record orders directly on mobile, and data syncs to the system automatically.
Does DMS help increase point-of-sale coverage?
Yes. It manages sales routes, visit frequency and the performance of each salesperson.
Does management have to wait for consolidated reports?
No. Dashboards update in real time, with no waiting for Excel consolidation.
Should mid-sized businesses use DMS?
Yes. Viettel DMS offers a cost-effective SaaS edition that is easy to deploy for mid-sized and fast-growing businesses.
Is the data safe?
Yes. Data access is permissioned down to each dashboard by user, group and data region, and DMS Insight supports on-premise deployment.
What challenges is your business facing?
Viettel DMS specialists will review your current distribution model and advise on a suitable rollout roadmap, free of charge.
Book a consultationBook a consultation
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