Strategy & market
Production and market demand are hard to forecast; changing consumer behaviour and competition from e-commerce are pushing businesses towards omnichannel selling.
DMS solutions for retail chains
Multi-store operations, product catalogues with many variants, and stock that must stay in sync in real time across central warehouses, stores and online channels.
The distribution and retail landscape
Retail is shifting from simply selling products to business models built on experience and data.
Common bottlenecks
Operations & processes
Production, distribution, sales and logistics are poorly connected and depend heavily on people; operating costs are high, and inventory and deliveries are hard to control.
Data & technology
Data is fragmented, lacks real-time visibility and has no central analytics platform, making decisions and supply chain optimisation difficult.
People & digital culture
Technology skills and mindset are still limited; working habits are hard to change and digital models are slow to be adopted.
5 shifting trends
Digital supply chain transformation
Digital Twin, IoT and AI strengthen supply chain capability and reduce operating costs.
Omnichannel selling
Combining online and offline for a seamless experience for customers and distribution partners.
Data & artificial intelligence
Machine learning and computer vision optimise demand forecasting, inventory management and personalised marketing.
Intelligent automation
Collaborative robots and AMRs cut labour costs and speed up order processing.
Integrated financial services
Supply chain finance (B2B BNPL) helps distributors and dealers optimise cash flow.
4 industry groups
Specialty retail
Single-category specialty chains: deep catalogues, many design and size variants, and stock that must be controlled down to each store.
Learn moreConvenience stores
Dense store networks and fast stock turnover, requiring periodic stock counts and timely replenishment at every outlet.
Learn moreHypermarkets
Large-scale modern trade (MT) with wide assortments, requiring sell-out reconciliation and data sync between supplier and hypermarket systems.
Learn moreSupermarkets
Modern trade (MT) with brand-standard display requirements, inventory control and promotion effectiveness at every supermarket.
Learn moreRetail chains distribution flow
Viettel DMS manages every link in the chain on a single data flow, from manufacturer to outlet.
- SupplierPurchase orders, sell-in
- Central warehouseStock transfers
- StorePOS, inventory, display
- Online channelOmnichannel orders
- CustomerLoyalty, CDP
Core business requirements
Product attribute matrix
Manage styles, sizes, colours and materials for a single item with many variants.
In-store POS inventory
Manage POS stock right at the point of sale, with periodic real-time stock counts.
AI-powered display scoring
Score merchandising displays with AI computer vision on real in-store photos (POSM/Audit).
Loyalty and omnichannel sync
Loyalty points, a B2B2C Retailer App, and omnichannel and POS synchronisation.
Industry-specific challenges & expected value
Processes that Viettel DMS has standardised and applies in practice for this industry.
Distributor inventory
- Challenge
- The brand has no real-time view of distributor stock; goods near expiry, expired or out of stock on key SKUs; books don't match reality.
- How Viettel DMS solves it
- Manage receipts, issues and stock by batch, expiry date and warehouse location; stock is deducted automatically on delivery; Min–Max levels with alerts; stock counts by scanning codes in the app.
Value & expected KPIs
- 100% transparent sell-out inventory data
- 80% lower risk of writing off near-expiry goods
- Fewer stock-outs on key SKUs
Product catalogue & price lists
- Challenge
- Complex price lists by region, channel and distributor are easily misapplied when closing orders; price changes reach staff slowly and inconsistently.
- How Viettel DMS solves it
- Set up standard price lists by region, channel or outlet tier with validity periods; prices apply automatically when an order is created and discontinued SKUs are locked.
Value & expected KPIs
- 100% accurate prices on orders
- Instant price policy updates across the system
- Minimal receivables disputes caused by wrong prices
Trade support programmes
- Challenge
- Promotions, display and loyalty programmes are calculated manually in Excel, slow and error-prone; actual displays are hard to verify and promotion allocations are open to fraud.
- How Viettel DMS solves it
- Configure conditions and reward structures; gifts and discounts are calculated automatically at order time; reps photograph displays in the app for supervisor or AI review; alerts when budgets are exceeded.
Value & expected KPIs
- 100% control of promotion budgets
- Over 85% of outlets display-compliant
- Higher volumes through transparent loyalty schemes
Orders & delivery
- Challenge
- Orders are written in notebooks or on Zalo and re-keyed, causing wrong SKUs and quantities; processing is slow and order status can't be tracked.
- How Viettel DMS solves it
- Order in the app (even offline) with prices and promotions applied automatically; orders reach the distributor instantly for approval, picking and delivery assignment; delivery staff update status and collect payment in the app.
Value & expected KPIs
- 60% faster order processing and delivery
- 100% accurate order data
- Higher successful delivery rate
Expected KPIs are for reference only; actual results depend on each business's scale and operating model.
Solution ecosystem for the industry
Viettel owns the core distribution and sales processes; extension modules connect to each other via Open API.
Viettel DMS
GT & MT distribution channel management
Manages the entire flow of goods from manufacturer, distributor and dealer to outlet on a single platform.
- Route planning, anti-fraud GPS check-in/check-out
- Real-time orders, inventory and receivables
- Automated promotions, display and loyalty
- Web · Android · iOS, cloud set-up in 1 day
PG App
App for MT channel PG teams
Manages PG shifts, displays and sales at supermarkets, convenience stores and shopping centres.
- Shifts and attendance as assigned by supervisors
- Display and display photo capture
- Records orders, sell-out and inventory at MT outlets
- Activity reports by day and by shift
Viettel Tessel AI
Display photo scoring, Share of Shelf
Artificial intelligence that recognises products in display photos, scores them automatically and quickly detects violations.
- Recognition accuracy above 95%, even for photos taken at an angle
- Results in 3–5 seconds per photo
- Checks planogram compliance
- Running reliably since 2023 across more than 100 programmes
DMS Insight
Data analytics, real-time reporting
An intelligent data and reporting platform that cuts report preparation time from 3 days to 3 seconds.
- Data Bridge consolidates multiple data sources, processing millions of rows in under 5 seconds
- Insight Core: 30+ chart types, drag-and-drop dashboards
- DataMind AI answers questions in Vietnamese within 3–5 seconds
- 24/7 automated monitoring and alerts; on-premise supported
Integrations & partners
Viettel owns the core distribution and sales processes; supporting modules are integrated flexibly through the Viettel DMS Open API.
ERP
Two-way sync of distribution channel master data: dealers, stores, product tree, inventory. SAP partner; other ERPs connect via Open API.
- SAP
- Oracle
- Microsoft Dynamics 365
- Bravo
E-invoicing
Automatically issues valid invoices for every order created in DMS, synchronised with the tax authority.
- S-Invoice (Viettel)
- MISA meInvoice
- VNPT Invoice
- EasyInvoice
Digital signatures
Digitally sign dealer contracts, invoices and electronic documents right on the platform, shortening processing time.
- MySign (Viettel)
- VNPT-CA
- FPT-CA
- BKAV CA
Delivery
Last-mile delivery to outlets and end users; order status syncs back to DMS in real time.
- Viettel Post
- GHN
- GHTK
- J&T Express
- Ninja Van
- VNPost
Payments
Cash collection, reconciliation and omnichannel online payments for dealers and end users.
- Viettel Money
- VNPay
- MoMo
- ZaloPay
- ShopeePay
Deployment models
Two deployment options, depending on the scale and operational specifics of the business.
DMS Standard
SaaS · fast deployment
- Suits the vast majority of businesses, typically up to around 500 users
- Standardised processes that need little customisation, ready to deploy
- Cloud native, system set up in 1 day
- Common industries: FMCG (food, beverages), pharmaceuticals, cosmetics and household chemicals, household goods, equipment, stationery
DMS Project
Tailored to the business
- Scale of more than 50 distributors and more than 500 staff/users
- Businesses with their own operating processes or policies
- Specialised industries such as building materials and equipment/spare parts, or common industries with particular requirements
How we work with you
Current-state assessment
Work with leadership, sales and IT to understand the distribution model and its bottlenecks.
Consulting & demo
Select 1–3 problems with a clear impact on revenue and cost; propose scope and KPIs, and demo on real business processes.
PoC if needed
A small-scale pilot with real data and clear KPIs before the official rollout.
Deployment & expansion
Design, configuration, testing, training, go-live, measuring results and expanding along the roadmap.
Frequently asked questions
Which retail chain processes does Viettel DMS support?
Inventory management across the central warehouse, stores and online channel on one data flow; periodic in-store stock counts; price lists, promotions, displays and reporting for each store.
Can it manage products with many variants such as size and colour?
Yes. Each item is managed through an attribute matrix of design, size, colour and material; inventory is tracked down to each variant.
Is in-store display scored by AI?
Yes. Viettel Tessel AI recognises products in real photos with over 95% accuracy, returning results in 3–5 seconds per photo.
How are PG teams at supermarkets and stores managed?
PG App manages shifts, attendance, displays, orders, sell-out and inventory at MT outlets, with reports by day and by shift.
Can Viettel DMS connect to ERP, e-invoicing and payments?
Yes. Viettel DMS connects via Open API with ERPs (SAP, Oracle, Microsoft Dynamics 365, Bravo…), e-invoicing providers (S-Invoice, MISA meInvoice, VNPT Invoice, EasyInvoice) and payment gateways (Viettel Money, VNPay, MoMo, ZaloPay, ShopeePay).
How much does Viettel DMS cost?
Indicative price per account: Basic VND 218,000, Advance VND 409,000, Premium VND 545,000; the Enterprise plan is quoted per project. Subscription periods of 3, 6 or 12 months.
What challenges is your business facing?
Viettel DMS specialists will review your current distribution model and advise on a suitable rollout roadmap, free of charge.
Book a consultationBook a consultation
Leave your details and a Viettel DMS specialist will contact you within 24 working hours to advise on a solution for retail chains.