Strategy & market
Production and market demand are hard to forecast; changing consumer behaviour and competition from e-commerce are pushing businesses towards omnichannel selling.
DMS solutions for slow-moving consumer goods
Slow turnover but a wide range: from stationery, cosmetics and household goods to fashion, packaging and healthcare.
The distribution and retail landscape
Retail is shifting from simply selling products to business models built on experience and data.
Common bottlenecks
Operations & processes
Production, distribution, sales and logistics are poorly connected and depend heavily on people; operating costs are high, and inventory and deliveries are hard to control.
Data & technology
Data is fragmented, lacks real-time visibility and has no central analytics platform, making decisions and supply chain optimisation difficult.
People & digital culture
Technology skills and mindset are still limited; working habits are hard to change and digital models are slow to be adopted.
5 shifting trends
Digital supply chain transformation
Digital Twin, IoT and AI strengthen supply chain capability and reduce operating costs.
Omnichannel selling
Combining online and offline for a seamless experience for customers and distribution partners.
Data & artificial intelligence
Machine learning and computer vision optimise demand forecasting, inventory management and personalised marketing.
Intelligent automation
Collaborative robots and AMRs cut labour costs and speed up order processing.
Integrated financial services
Supply chain finance (B2B BNPL) helps distributors and dealers optimise cash flow.
6 industry groups
Stationery
General trade distribution through distributors and sales routes to bookshops and grocery stores; large SKU catalogues and frequent trade promotions.
Learn moreCosmetics & personal care
Large SKU catalogues and brand-standard displays, requiring control of selling prices and goods flow to curb counterfeit and grey-market goods.
Learn moreHousehold goods
Distributed through general trade (GT) with sales routes and display programmes similar to fast-moving consumer goods.
Learn moreFashion & footwear
Each item comes in many styles, sizes, colours and materials; stock must match each variant in each store.
Learn morePackaging
Direct B2B sales to manufacturers under framework contracts, in large volumes and with multiple convertible units of measure.
Learn moreHealthcare
Goods with expiry dates that must be controlled by batch number, distributed through pharmacies and healthcare facilities under strict compliance processes.
Learn moreSlow-moving consumer goods distribution flow
Viettel DMS manages every link in the chain on a single data flow, from manufacturer to outlet.
- ManufacturerPlanning, sell-in
- DistributorInventory, receivables
- GT, MT channels, chainsDisplay, promotions
- ConsumerSell-out
Core business requirements
Multi-tier promotions
Multi-tier trade promotions, accumulation and rewards based on both sell-in and sell-out.
AI-powered display scoring
Score merchandising displays with AI computer vision on real in-store photos (POSM/Audit).
Sales route monitoring
Manage MCP/routes with GPS anti-fraud controls.
Retailer App for points of sale
Outlets place orders themselves in the app, synced straight into the system.
Product attribute matrix
Manage styles, sizes, colours and materials for a single item with many variants.
In-store POS inventory
Manage POS stock right at the point of sale, with periodic real-time stock counts.
Loyalty and omnichannel sync
Loyalty points, a B2B2C Retailer App, and omnichannel and POS synchronisation.
Multi-unit conversion
A multi-UOM conversion matrix covering rolls, kg, m², boxes and industry-specific units.
Large credit limits
Enforce credit limit ceilings with multi-level order approval.
Heavy-vehicle dispatch
Dispatch heavy-duty vehicles, with delivery combined with on-site unloading and crane lifting.
Sold by kg, roll and ream
B2B orders under framework contracts with multiple interchangeable units of measure.
Batch numbers and expiry dates
Manage lots/batches and expiry dates, with FEFO/FIFO dispatch.
Medical representatives and channel tiers
Manage medical representatives and hospital and pharmacy channel tiers (ETC/OTC).
Industry-specific challenges & expected value
Processes that Viettel DMS has standardised and applies in practice for this industry.
Trade support programmes
- Challenge
- Promotions, display and loyalty programmes are calculated manually in Excel, slow and error-prone; actual displays are hard to verify and promotion allocations are open to fraud.
- How Viettel DMS solves it
- Configure conditions and reward structures; gifts and discounts are calculated automatically at order time; reps photograph displays in the app for supervisor or AI review; alerts when budgets are exceeded.
Value & expected KPIs
- 100% control of promotion budgets
- Over 85% of outlets display-compliant
- Higher volumes through transparent loyalty schemes
Route planning & visit monitoring
- Challenge
- Overlapping territories, reps straying from their routes and missing outlets; managers struggle to verify actual visits.
- How Viettel DMS solves it
- Plan routes by weekday (Mon–Sat) or frequency (F1–F8), GPS-locate outlets, match check-in/check-out locations and track routes in real time.
Value & expected KPIs
- Over 95% of visits on route
- 15–20% less travel time
- Transparent field activity and higher actual coverage
Channel-specific policies
- Challenge
- Distribution through cosmetics chains, supermarkets (MT), traditional stores (GT) and spas/salons; each channel has its own rules on discounts, receivables, delivery and invoicing.
- How Viettel DMS solves it
- Multi-level channel classification; dedicated price lists, credit limits and payment terms for each chain and channel; delivery and document reconciliation processes to each chain's requirements.
Value & expected KPIs
- 100% accurate pricing policy per channel
- 70% lower bad-debt risk
- Faster document reconciliation with supermarket chains
Distributor inventory
- Challenge
- The brand has no real-time view of distributor stock; goods near expiry, expired or out of stock on key SKUs; books don't match reality.
- How Viettel DMS solves it
- Manage receipts, issues and stock by batch, expiry date and warehouse location; stock is deducted automatically on delivery; Min–Max levels with alerts; stock counts by scanning codes in the app.
Value & expected KPIs
- 100% transparent sell-out inventory data
- 80% lower risk of writing off near-expiry goods
- Fewer stock-outs on key SKUs
Expected KPIs are for reference only; actual results depend on each business's scale and operating model.
Solution ecosystem for the industry
Viettel owns the core distribution and sales processes; extension modules connect to each other via Open API.
Viettel DMS
GT & MT distribution channel management
Manages the entire flow of goods from manufacturer, distributor and dealer to outlet on a single platform.
- Route planning, anti-fraud GPS check-in/check-out
- Real-time orders, inventory and receivables
- Automated promotions, display and loyalty
- Web · Android · iOS, cloud set-up in 1 day
Viettel Tessel AI
Display photo scoring, Share of Shelf
Artificial intelligence that recognises products in display photos, scores them automatically and quickly detects violations.
- Recognition accuracy above 95%, even for photos taken at an angle
- Results in 3–5 seconds per photo
- Checks planogram compliance
- Running reliably since 2023 across more than 100 programmes
DMS Insight
Data analytics, real-time reporting
An intelligent data and reporting platform that cuts report preparation time from 3 days to 3 seconds.
- Data Bridge consolidates multiple data sources, processing millions of rows in under 5 seconds
- Insight Core: 30+ chart types, drag-and-drop dashboards
- DataMind AI answers questions in Vietnamese within 3–5 seconds
- 24/7 automated monitoring and alerts; on-premise supported
Retailer Mini App
App for GT dealers and outlets
Outlets place orders, track them and receive offers directly on Zalo; data syncs straight to Viettel DMS.
- Ordering, delivery tracking and purchase history on Zalo
- Offers, discounts and gifts updated instantly
- Centralised product search and comparison
- Access to many brands and genuine supply sources
Customers & results
Businesses that have partnered with Viettel Solutions
- Thien Long Group
- Diana Unicharm
- Hoa Linh Pharma
Integrations & partners
Viettel owns the core distribution and sales processes; supporting modules are integrated flexibly through the Viettel DMS Open API.
ERP
Two-way sync of distribution channel master data: dealers, stores, product tree, inventory. SAP partner; other ERPs connect via Open API.
- SAP
- Oracle
- Microsoft Dynamics 365
- Bravo
E-invoicing
Automatically issues valid invoices for every order created in DMS, synchronised with the tax authority.
- S-Invoice (Viettel)
- MISA meInvoice
- VNPT Invoice
- EasyInvoice
Digital signatures
Digitally sign dealer contracts, invoices and electronic documents right on the platform, shortening processing time.
- MySign (Viettel)
- VNPT-CA
- FPT-CA
- BKAV CA
Delivery
Last-mile delivery to outlets and end users; order status syncs back to DMS in real time.
- Viettel Post
- GHN
- GHTK
- J&T Express
- Ninja Van
- VNPost
Payments
Cash collection, reconciliation and omnichannel online payments for dealers and end users.
- Viettel Money
- VNPay
- MoMo
- ZaloPay
- ShopeePay
Deployment models
Two deployment options, depending on the scale and operational specifics of the business.
DMS Standard
SaaS · fast deployment
- Suits the vast majority of businesses, typically up to around 500 users
- Standardised processes that need little customisation, ready to deploy
- Cloud native, system set up in 1 day
- Common industries: FMCG (food, beverages), pharmaceuticals, cosmetics and household chemicals, household goods, equipment, stationery
DMS Project
Tailored to the business
- Scale of more than 50 distributors and more than 500 staff/users
- Businesses with their own operating processes or policies
- Specialised industries such as building materials and equipment/spare parts, or common industries with particular requirements
How we work with you
Current-state assessment
Work with leadership, sales and IT to understand the distribution model and its bottlenecks.
Consulting & demo
Select 1–3 problems with a clear impact on revenue and cost; propose scope and KPIs, and demo on real business processes.
PoC if needed
A small-scale pilot with real data and clear KPIs before the official rollout.
Deployment & expansion
Design, configuration, testing, training, go-live, measuring results and expanding along the roadmap.
Frequently asked questions
Which industries does the Slow-moving consumer goods group cover?
Stationery, Cosmetics & personal care, Household goods, Fashion & footwear, Packaging and Healthcare.
What special management do slow-moving goods need?
Distributor inventory by batch and expiry date; Min–Max levels and alerts to avoid stagnant stock or stock-outs on key SKUs.
Are multi-tier promotions and loyalty schemes supported?
Yes. Multi-tier Trade Promo, loyalty and rewards based on both sell-in and sell-out.
Is display scored by AI?
Yes. Viettel Tessel AI recognises products with over 95% accuracy, returning results in 3–5 seconds per photo.
Can outlets place their own orders?
Yes. Retailer Mini App lets outlets place orders, track them and receive offers directly on Zalo.
How much does Viettel DMS cost?
Indicative price per account: Basic VND 218,000, Advance VND 409,000, Premium VND 545,000; the Enterprise plan is quoted per project. Subscription periods of 3, 6 or 12 months.
What challenges is your business facing?
Viettel DMS specialists will review your current distribution model and advise on a suitable rollout roadmap, free of charge.
Book a consultationBook a consultation
Leave your details and a Viettel DMS specialist will contact you within 24 working hours to advise on a solution for slow-moving consumer goods.