Multi-tier promotions
Multi-tier trade promotions, accumulation and rewards based on both sell-in and sell-out.
DMS solution for food & beverages
Very wide point-of-sale coverage, displays that directly drive sales, and demand that fluctuates strongly with the season.
Food & beverages distribution flow
Viettel DMS manages every link in the chain on a single data flow, from manufacturer to outlet.
- ManufacturerSKUs, seasonal combos
- DistributorBatches, expiry dates, FIFO
- Dealer, store, supermarketPromotions, display
- ConsumerSeasonal sell-out
Core business requirements
AI-powered display scoring
Score merchandising displays with AI computer vision on real in-store photos (POSM/Audit).
Sales route monitoring
Manage MCP/routes with GPS anti-fraud controls.
How Viettel DMS delivers
100% complete core SFA
All field sales operations standardised and deployed in real operations.
GPS anti-fraud
Verify visit locations and detect dishonest reporting.
Complex multi-tier promotions
Handle layered sell-in/sell-out programmes with automatic accumulation and reward calculation.
POSM stock and AI shelf recognition
Manage POSM via QR/GPS, with AI photo scoring that recognises SKUs and shelves.
Industry-specific challenges & expected value
Processes that Viettel DMS has standardised and applies in practice for this industry.
Multi-level SKUs, variants & combos
- Challenge
- Hundreds of SKUs across flavours, weights and pack sizes (packet, box, multipack, carton) plus seasonal gift boxes; unit conversions are easily confused.
- How Viettel DMS solves it
- Catalogue tree Category → Group → Brand → SKU variant; automatic multi-unit conversion; manage combos and Tet gift sets, and lock/unlock SKUs by region and channel.
Value & expected KPIs
- 100% accurate unit conversion
- 50% faster SKU and combo setup
- Fewer picking errors on variant products
Shelf life & FIFO/FEFO picking
- Challenge
- Goods with a 6–12 month shelf life easily stagnate and must be written off; shipping newer stock first leaves older batches near expiry; supermarkets reject goods below their shelf-life threshold.
- How Viettel DMS solves it
- Record batches and expiry dates on receipt at the distributor's warehouse; suggest FIFO/FEFO picking; near-expiry alerts at 30/60/90 days; block shipments that fail each channel's acceptance standard.
Value & expected KPIs
- Over 85% less loss from expired goods
- 100% of distributors comply with FIFO
- No more returns for failing shelf-life requirements
Seasonal demand forecasting
- Challenge
- Volumes surge 300–500% at Tet, Mid-Autumn and festivals; manual planning easily leads to stock-outs at peak or overstock after the season.
- How Viettel DMS solves it
- Analyse sell-out from previous seasons together with the lunar and solar calendars, promotions and regional trends to forecast by product, region and distributor; suggest safety stock and sell-in orders 1–2 months before the season.
Value & expected KPIs
- Forecast accuracy above 85%
- 40% fewer stock-outs at peak season
- 30% less post-season inventory
Multi-programme promotion budgets
- Challenge
- Many programmes run at once (buy A get B, tiered, discounts, loyalty); stacking errors, budget overruns and overlapping reconciliation are common.
- How Viettel DMS solves it
- Allocate budgets from head office → region → distributor → rep → outlet; the app checks conditions and applies promotions automatically, blocking when the budget is exceeded; real-time disbursement and ROI reports.
Value & expected KPIs
- 100% budget control, caps enforced
- 100% automated promotion calculation on orders
- Transparent reconciliation between brand and distributor
Expected KPIs are for reference only; actual results depend on each business's scale and operating model.
Solution ecosystem for the industry
Viettel owns the core distribution and sales processes; extension modules connect to each other via Open API.
Viettel DMS
GT & MT distribution channel management
Manages the entire flow of goods from manufacturer, distributor and dealer to outlet on a single platform.
- Route planning, anti-fraud GPS check-in/check-out
- Real-time orders, inventory and receivables
- Automated promotions, display and loyalty
- Web · Android · iOS, cloud set-up in 1 day
Viettel Tessel AI
Display photo scoring, Share of Shelf
Artificial intelligence that recognises products in display photos, scores them automatically and quickly detects violations.
- Recognition accuracy above 95%, even for photos taken at an angle
- Results in 3–5 seconds per photo
- Checks planogram compliance
- Running reliably since 2023 across more than 100 programmes
DMS Insight
Data analytics, real-time reporting
An intelligent data and reporting platform that cuts report preparation time from 3 days to 3 seconds.
- Data Bridge consolidates multiple data sources, processing millions of rows in under 5 seconds
- Insight Core: 30+ chart types, drag-and-drop dashboards
- DataMind AI answers questions in Vietnamese within 3–5 seconds
- 24/7 automated monitoring and alerts; on-premise supported
Retailer Mini App
App for GT dealers and outlets
Outlets place orders, track them and receive offers directly on Zalo; data syncs straight to Viettel DMS.
- Ordering, delivery tracking and purchase history on Zalo
- Offers, discounts and gifts updated instantly
- Centralised product search and comparison
- Access to many brands and genuine supply sources
Customers & results
Businesses that have partnered with Viettel Solutions
- Pham Nguyen
- AFC
- Cholimex
- Khanh Hoa Salanganes Nest
- Ajinomoto Vietnam
- Kirin Vietnam
Implementation stories
Nutifood · Cholimex · AbbottViettel Tessel AI
Automated AI scoring of display photos
- >95%recognition accuracy
- 3–5 secondsper photo result
- >300,000photos/month on average per customer
Context
Large-scale display programmes run by FMCG and pharmaceutical companies need fast, objective photo scoring.
Challenge
- Manual photo scoring was labour-intensive and delayed reward payouts
- Display violations were hard to detect in time
Solution
- Tessel AI integrated with Viettel DMS via two-way API
- Product recognition, facing counts, planogram compliance checks
- Display results reported by programme, rep and outlet
Value delivered
- Display violations detected quickly, enabling timely action
- Running reliably since 2023, with more than 100 programmes deployed
Integrations & partners
Viettel owns the core distribution and sales processes; supporting modules are integrated flexibly through the Viettel DMS Open API.
ERP
Two-way sync of distribution channel master data: dealers, stores, product tree, inventory. SAP partner; other ERPs connect via Open API.
- SAP
- Oracle
- Microsoft Dynamics 365
- Bravo
E-invoicing
Automatically issues valid invoices for every order created in DMS, synchronised with the tax authority.
- S-Invoice (Viettel)
- MISA meInvoice
- VNPT Invoice
- EasyInvoice
Digital signatures
Digitally sign dealer contracts, invoices and electronic documents right on the platform, shortening processing time.
- MySign (Viettel)
- VNPT-CA
- FPT-CA
- BKAV CA
Delivery
Last-mile delivery to outlets and end users; order status syncs back to DMS in real time.
- Viettel Post
- GHN
- GHTK
- J&T Express
- Ninja Van
- VNPost
Payments
Cash collection, reconciliation and omnichannel online payments for dealers and end users.
- Viettel Money
- VNPay
- MoMo
- ZaloPay
- ShopeePay
Deployment models
Two deployment options, depending on the scale and operational specifics of the business.
DMS Standard
SaaS · fast deployment
- Suits the vast majority of businesses, typically up to around 500 users
- Standardised processes that need little customisation, ready to deploy
- Cloud native, system set up in 1 day
- Common industries: FMCG (food, beverages), pharmaceuticals, cosmetics and household chemicals, household goods, equipment, stationery
DMS Project
Tailored to the business
- Scale of more than 50 distributors and more than 500 staff/users
- Businesses with their own operating processes or policies
- Specialised industries such as building materials and equipment/spare parts, or common industries with particular requirements
How we work with you
Current-state assessment
Work with leadership, sales and IT to understand the distribution model and its bottlenecks.
Consulting & demo
Select 1–3 problems with a clear impact on revenue and cost; propose scope and KPIs, and demo on real business processes.
PoC if needed
A small-scale pilot with real data and clear KPIs before the official rollout.
Deployment & expansion
Design, configuration, testing, training, go-live, measuring results and expanding along the roadmap.
Frequently asked questions
What is the biggest pain point for the beverage industry?
Wide point-of-sale coverage, inconsistent displays and difficulty managing field sales teams.
How does Viettel DMS support field sales management?
It records GPS, sales routes, outlet visit times and daily orders, updated in real time.
Can it control displays at the point of sale?
Yes. Tessel AI recognises displays, shelves and share of shelf from real photos.
Can promotion effectiveness be measured?
Yes. DMS Insight analyses sell-in, sell-out and promotion effectiveness by region and product.
The beverage industry is highly seasonal — how does DMS handle that?
AI forecasts seasonal demand, helping businesses prepare stock and staff at the right time.
Does it integrate with delivery?
Yes. It connects with Viettel's logistics system to optimise last-mile delivery.
Is DMS suitable for coffee shop chains?
Yes. It manages ordering, inventory and receivables for each location.
Can DMS scale as the business grows?
Yes. A cloud-native architecture allows flexible scaling.
Other industries in fast-moving consumer goods
What challenges is your business facing?
Viettel DMS specialists will review your current distribution model and advise on a suitable rollout roadmap, free of charge.
Book a consultationBook a consultation
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