Pricing by region and channel
Separate price lists and discounts by region, channel and dealer tier, applied automatically when orders are created.
DMS solution for beer, spirits & alcoholic beverages
A market sharply split by region and channel (beer halls, bars and pubs, supermarkets, dealers), where merchandising drives purchases and demand spikes at Tet, in summer and during festivals.
Beer, spirits & alcoholic beverages distribution flow
Viettel DMS manages every link in the chain on a single data flow, from manufacturer to outlet.
- ManufacturerSeasonal planning
- DistributorStock, regional pricing
- Dealers, supermarketsTiered discounts
- Beer halls, restaurants, barsDisplays, beer towers
- ConsumersSell-out
Core business requirements
Point-of-sale merchandising
Display programmes for shelves, beer towers and signage, with geotagged, time-stamped photos scored by Tessel AI.
Peak-season demand
Demand forecasts by product line, region and distributor with DMS Insight, plus suggested pre-season orders.
How Viettel DMS delivers
Price approval rights
Blocks unauthorised price edits and flags price deviations on orders.
AI display scoring
Scores compliance automatically and compiles the list of qualifying outlets for reward payouts.
Safety stock before the season
Calculates safety stock levels and suggests transfers between warehouses based on demand.
Industry-specific challenges & expected value
Processes that Viettel DMS has standardised and applies in practice for this industry.
Pricing by region & channel
- Challenge
- Beer and spirits vary sharply by region and channel (beer restaurants, bars/pubs, supermarkets, dealers); constantly changing prices and discounts are easily misapplied.
- How Viettel DMS solves it
- Price lists by region, channel and dealer tier with validity periods; standard prices applied automatically in the app; price approval permissions and blocking of unauthorised price edits.
Value & expected KPIs
- 100% accurate regional prices
- Instant price policy updates
- 90% fewer pricing complaints
Beer & spirits display at outlets
- Challenge
- Shelves, beer towers and signage drive purchasing; display support costs are high but compliance is hard to verify, and manual photo capture and review are open to fraud.
- How Viettel DMS solves it
- Configure standards for position and product quantity; reps take photos in the app tagged with location and time; integrated Tessel AI scores automatically and compiles the outlets that qualify for rewards.
Value & expected KPIs
- Over 85% of outlets display-compliant
- 70% less time scoring and approving rewards
- 15% higher sales through optimised product presence
Peak-season demand forecasting
- Challenge
- Consumption spikes at Tet, in summer and at festivals; manual planning easily leads to stock-outs or post-season overstock; no sell-out data to rebalance stock between regions.
- How Viettel DMS solves it
- DMS Insight analyses sales data from previous seasons to forecast by product line, region and distributor; suggests safety stock, pre-season orders and stock transfers between warehouses.
Value & expected KPIs
- Forecast accuracy above 85%
- 40% fewer stock-outs at peak season
- 30% less excess stock after Tet and holidays
Receivables & collections
- Challenge
- Credit limits and payment terms per outlet are hard to control; cash reconciliation is slow; no ageing reports to chase collections.
- How Viettel DMS solves it
- Set credit limits and payment terms per outlet; new orders are blocked automatically when debts are overdue or over the limit; issue receipts and take QR payments in the app; automatic debt clearing.
Value & expected KPIs
- 70% lower bad-debt risk
- Same-day reconciliation of collections
- Shorter days sales outstanding (DSO)
Expected KPIs are for reference only; actual results depend on each business's scale and operating model.
Solution ecosystem for the industry
Viettel owns the core distribution and sales processes; extension modules connect to each other via Open API.
Viettel DMS
GT & MT distribution channel management
Manages the entire flow of goods from manufacturer, distributor and dealer to outlet on a single platform.
- Route planning, anti-fraud GPS check-in/check-out
- Real-time orders, inventory and receivables
- Automated promotions, display and loyalty
- Web · Android · iOS, cloud set-up in 1 day
Viettel Tessel AI
Display photo scoring, Share of Shelf
Artificial intelligence that recognises products in display photos, scores them automatically and quickly detects violations.
- Recognition accuracy above 95%, even for photos taken at an angle
- Results in 3–5 seconds per photo
- Checks planogram compliance
- Running reliably since 2023 across more than 100 programmes
DMS Insight
Data analytics, real-time reporting
An intelligent data and reporting platform that cuts report preparation time from 3 days to 3 seconds.
- Data Bridge consolidates multiple data sources, processing millions of rows in under 5 seconds
- Insight Core: 30+ chart types, drag-and-drop dashboards
- DataMind AI answers questions in Vietnamese within 3–5 seconds
- 24/7 automated monitoring and alerts; on-premise supported
Retailer Mini App
App for GT dealers and outlets
Outlets place orders, track them and receive offers directly on Zalo; data syncs straight to Viettel DMS.
- Ordering, delivery tracking and purchase history on Zalo
- Offers, discounts and gifts updated instantly
- Centralised product search and comparison
- Access to many brands and genuine supply sources
Integrations & partners
Viettel owns the core distribution and sales processes; supporting modules are integrated flexibly through the Viettel DMS Open API.
ERP
Two-way sync of distribution channel master data: dealers, stores, product tree, inventory. SAP partner; other ERPs connect via Open API.
- SAP
- Oracle
- Microsoft Dynamics 365
- Bravo
E-invoicing
Automatically issues valid invoices for every order created in DMS, synchronised with the tax authority.
- S-Invoice (Viettel)
- MISA meInvoice
- VNPT Invoice
- EasyInvoice
Digital signatures
Digitally sign dealer contracts, invoices and electronic documents right on the platform, shortening processing time.
- MySign (Viettel)
- VNPT-CA
- FPT-CA
- BKAV CA
Delivery
Last-mile delivery to outlets and end users; order status syncs back to DMS in real time.
- Viettel Post
- GHN
- GHTK
- J&T Express
- Ninja Van
- VNPost
Payments
Cash collection, reconciliation and omnichannel online payments for dealers and end users.
- Viettel Money
- VNPay
- MoMo
- ZaloPay
- ShopeePay
Deployment models
Two deployment options, depending on the scale and operational specifics of the business.
DMS Standard
SaaS · fast deployment
- Suits the vast majority of businesses, typically up to around 500 users
- Standardised processes that need little customisation, ready to deploy
- Cloud native, system set up in 1 day
- Common industries: FMCG (food, beverages), pharmaceuticals, cosmetics and household chemicals, household goods, equipment, stationery
DMS Project
Tailored to the business
- Scale of more than 50 distributors and more than 500 staff/users
- Businesses with their own operating processes or policies
- Specialised industries such as building materials and equipment/spare parts, or common industries with particular requirements
How we work with you
Current-state assessment
Work with leadership, sales and IT to understand the distribution model and its bottlenecks.
Consulting & demo
Select 1–3 problems with a clear impact on revenue and cost; propose scope and KPIs, and demo on real business processes.
PoC if needed
A small-scale pilot with real data and clear KPIs before the official rollout.
Deployment & expansion
Design, configuration, testing, training, go-live, measuring results and expanding along the roadmap.
Frequently asked questions
Can prices differ by region and channel?
Yes. Price lists by region, distribution channel and dealer tier have validity periods, and the standard price is applied automatically when a sales rep creates an order.
Can sales reps be prevented from editing prices?
Yes. Price approval rights block unauthorised price edits and flag price deviations.
How are displays in venues and dealer outlets checked?
Reps photograph the display in the app with location and time stamps; with Tessel AI integrated, the system scores compliance automatically and compiles qualifying outlets for reward payouts.
Can demand be forecast for Tet and summer?
Yes. DMS Insight analyses past seasons' sales to forecast by product line, region and distributor, and suggests safety stock and pre-season orders.
Can an e-invoice be issued for every order?
Yes. Valid e-invoices are issued automatically via S-Invoice, MISA meInvoice, VNPT Invoice or EasyInvoice.
Other industries in fast-moving consumer goods
What challenges is your business facing?
Viettel DMS specialists will review your current distribution model and advise on a suitable rollout roadmap, free of charge.
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