DMS solution for food & beverages

Very wide point-of-sale coverage, displays that directly drive sales, and demand that fluctuates strongly with the season.

Core business requirements

Multi-tier promotions

Multi-tier trade promotions, accumulation and rewards based on both sell-in and sell-out.

AI-powered display scoring

Score merchandising displays with AI computer vision on real in-store photos (POSM/Audit).

Sales route monitoring

Manage MCP/routes with GPS anti-fraud controls.

How Viettel DMS delivers

100% complete core SFA

All field sales operations standardised and deployed in real operations.

GPS anti-fraud

Verify visit locations and detect dishonest reporting.

Complex multi-tier promotions

Handle layered sell-in/sell-out programmes with automatic accumulation and reward calculation.

POSM stock and AI shelf recognition

Manage POSM via QR/GPS, with AI photo scoring that recognises SKUs and shelves.

Frequently asked questions

What is the biggest pain point for the beverage industry?

Wide point-of-sale coverage, inconsistent displays and difficulty managing field sales teams.

How does Viettel DMS support field sales management?

It records GPS, sales routes, outlet visit times and daily orders, updated in real time.

Can it control displays at the point of sale?

Yes. Tessel AI recognises displays, shelves and share of shelf from real photos.

Can promotion effectiveness be measured?

Yes. DMS Insight analyses sell-in, sell-out and promotion effectiveness by region and product.

The beverage industry is highly seasonal — how does DMS handle that?

AI forecasts seasonal demand, helping businesses prepare stock and staff at the right time.

Does it integrate with delivery?

Yes. It connects with Viettel's logistics system to optimise last-mile delivery.

Is DMS suitable for coffee shop chains?

Yes. It manages ordering, inventory and receivables for each location.

Can DMS scale as the business grows?

Yes. A cloud-native architecture allows flexible scaling.

Other industries in fast-moving consumer goods

What challenges is your business facing?

Viettel DMS specialists will review your current distribution model and advise on a suitable rollout roadmap, free of charge.

Book a consultation

Book a consultation

Leave your details and a Viettel DMS specialist will contact you within 24 working hours to advise on a solution for food & beverages.