DMS solution for cosmetics & personal care

Large SKU catalogues and brand-standard displays, requiring control of selling prices and goods flow to curb counterfeit and grey-market goods.

Core business requirements

Multi-tier trade promotions, accumulation and rewards based on both sell-in and sell-out.

Score merchandising displays with AI computer vision on real in-store photos (POSM/Audit).

Manage MCP/routes with GPS anti-fraud controls.

All field sales operations standardised and deployed in real operations.

Verify visit locations and detect dishonest reporting.

Handle layered sell-in/sell-out programmes with automatic accumulation and reward calculation.

Manage POSM via QR/GPS, with AI photo scoring that recognises SKUs and shelves.

What distribution problems does the cosmetics industry usually face?

Difficulty controlling counterfeits, off-price selling and displays that fall short of brand standards.

How does Viettel DMS help control distribution channels?

It manages distributors, dealers and points of sale in a clear hierarchy.

Can it curb counterfeit and grey-market goods?

Yes. It tracks goods flow, selling prices and displays at every point of sale.

Can DMS manage a large SKU catalogue?

Yes. It manages large SKU catalogues together with flexible product combos and sets.

Can sales reps dress up their reports?

No. Photos taken at the point of sale combined with real-time data keep the figures transparent.

Does it support KPI and bonus management for sales reps?

Yes. KPIs, commissions and bonuses are calculated automatically from sales results.

Can marketing make use of DMS data?

Yes. DMS Insight provides point-of-sale behaviour data and promotion effectiveness.

Does it integrate with CRM/ERP?

Yes. Viettel DMS integrates with popular CRM and ERP systems.

Viettel DMS specialists will review your current distribution model and advise on a suitable rollout roadmap, free of charge.

Leave your details and a Viettel DMS specialist will contact you within 24 working hours to advise on a solution for cosmetics & personal care.